Advanced audience research

A very small audience sample

Our group got together and started to do more in depth research on our audience. We defined our target audience as being a range from different ages and status. We originally only wanted teenagers from around 18, but we made a choice to make the audience have more variety so that we can have more people interested in our production. Our audience now ranges from social grades E(being unemployed/receiving benefits) up to  C2(being skilled working class)

The ages we wanted defiantly started from eighteen as the films that are scariest from the horror genre usually will have a viewing age of eighteen. The max age for out audience will be around twenty-twenty5, as the themes and situations in our production will be more suited to a younger generation rather than having people over thirty.

We decided that we would use a slightly urban area in our piece purely for the reason that it would be relevant to the ages of our audience, we made sure that we got the whole of the area we filmed in an establishing shot, as our audience may feel towards the area, making the production feel a little more life like.